“Holland MI”
“Holland MI”
Elevating Brands & Driving Results
Creative services agency. Production company. Music house. We are all these things. But at the heart of it all, we are brand stewards.
Who We’ve Helped Along the Way
From regional to national brands, we build long-lasting relationships by connecting our clients with consumers.
Holland
Creative Services, Production
Sparrow Health System
Creative Services, Music, Production
“Cancer Center – Fight”
“Cancer Center – Fight”
LAFCU
Brand Development, Creative Services, Music, Production
“Letters”
“Letters”
Auto-Owners Insurance
Brand Development, Creative Services, Motion Graphics, Music, Production
“Fire”
“Fire”
View more Work
Visit our Vimeo page ›What’s Happening at Harvest Creative?
Brand Equity Part 2: Preference
Friday, October 20, 2017
Preference and Perception.
To be the preferred brand is an added benefit in the process of brand equity. Preference metrics are one of the three most important metrics in brand association and acquis…
How to Build Brand Equity. Part 1.
Monday, September 18, 2017
What is Brand Equity?
Brand equity is often a term associated with companies that provide a certain customer value, perception and association. When it comes to brand equity, it may be the single m…
Facebook Under Scrutiny Again
Thursday, March 23, 2017
Recently, Facebook came under scrutiny again for its reported inaccuracies in measuring advertiser data. According to the New York Times, in late 2016, Facebook apologized for overstating how it measu…
Need some creative direction? The Company We Keep
Meijer
Case Studies
Meijer – Campaign Even Better Meijer, one of the largest hyper-mart retailers in the country, is defined as much by its core values as it is by everyday low prices. With that to guide us, we focused our message on […]
Meijer – Campaign
Even Better
Meijer, one of the largest hyper-mart retailers in the country, is defined as much by its core values as it is by everyday low prices. With that to guide us, we focused our message on the things — moments, feelings, relationships — that matter most in life, and demonstrated how Meijer, “makes the best things in life, even better.”
Auto-Owners Insurance
Case Studies
Auto-Owners Insurance – Campaign For 5 years running, Auto-Owners Insurance, a Fortune 500 Company, has been ranked #1 in Customer Satisfaction by JD Power & Associates. Why? Their responsiveness. Their agents. Their consistency. We built a campaign highlighting all three. […]
Auto-Owners Insurance – Campaign
For 5 years running, Auto-Owners Insurance, a Fortune 500 Company, has been ranked #1 in Customer Satisfaction by JD Power & Associates. Why? Their responsiveness. Their agents. Their consistency. We built a campaign highlighting all three. So far, it’s resulted in increased participation by independent agents — and heightened brand awareness among consumers.
LAFCU
Brand Development, Case Studies, Creative Services, Music, Production
LAFCU – Campaign Letters Our commitment to our creative partners is to drive results. Sometimes a side benefit of that is measured in recognition from our peers and theirs. We’re delighted that our work for LAFCU, a regional credit union, […]
LAFCU – Campaign
Letters
Our commitment to our creative partners is to drive results. Sometimes a side benefit of that is measured in recognition from our peers and theirs. We’re delighted that our work for LAFCU, a regional credit union, has so far garnered 3 national awards from The Marketing Assn. of Credit Unions (MAC), 3 national awards from The Credit Union National Association (CUNA), 1 from Michigan Credit Union League & Affiliates, a national Telly Award, and a local ADDY for a total of 9 awards. Our campaign entitled, “Letters,” gave LAFCU a refreshing new way to connect to consumers through a strategy that leveraged experiential, TV, digital, radio, and print.
BIGGBY Coffee
Case Studies
BIGGBY Coffee – Campaign It’s Time to B BIGGBY Coffee, rated by CNBC as America’s fastest growing coffee chain, has a simple philosophy: be happy, have fun, make friends, and drink great coffee. Building on that mantra, we spent months […]
BIGGBY Coffee – Campaign
It’s Time to B
BIGGBY Coffee, rated by CNBC as America’s fastest growing coffee chain, has a simple philosophy: be happy, have fun, make friends, and drink great coffee. Building on that mantra, we spent months learning everything we could about the brand and its customers, and came up with a theme that changed everything for them: “It’s Time to B“. Within the first year of the campaign’s launch, sales of advertised drinks increased 40%.
