“Fire”
“Fire”
Helping Brands Find Their Voice
Ad agency. Production company. Music house. We are all these things. But at the heart of it all, we are really brand stewards.
Who We’ve Helped Along the Way
From regional to national brands, we build long-lasting relationships by connecting our clients with consumers.
Auto-Owners Insurance
Creative Services, Motion Graphics, Music, Production
Sparrow Health System
Creative Services, Music, Production
“Cancer Center – Tim”
“Cancer Center – Tim”
Meijer
Brand Development, Creative Services, Music, Production
“Proposal”
“Proposal”
Auto-Owners Insurance
Brand Development, Creative Services, Motion Graphics, Music, Production
“Generations”
“Generations”
View more Work
Visit our Vimeo page ›What’s Happening at Harvest Creative?
Facebook Under Scrutiny Again
Thursday, March 23, 2017
Recently, Facebook came under scrutiny again for its reported inaccuracies in measuring advertiser data. According to the New York Times, in late 2016, Facebook apologized for overstating how it measu…
The “Don’ts” of Marketing to Millennials
Wednesday, November 30, 2016
“Millennial” seems to be the buzzword of the advertising world at the moment. Marketers everywhere are wondering how to get their message across to this emerging demographic group in a way that…
On the shoulders of Champions
Friday, September 09, 2016
Michael Phelps, Simone Biles, and Usain Bolt weren’t the only ones who won big at the recent Olympic Games in Rio.
Advertisers who included these stellar competitors in their commercial…
Need some creative direction? The Company We Keep
Meijer
Case Studies
Case Study: Meijer Even Better Meijer, one of the largest hyper-mart retailers in the country, is defined as much by its core values as it is by everyday low prices. With that to guide us, we focused our message on […]
Case Study: Meijer
Even Better
Meijer, one of the largest hyper-mart retailers in the country, is defined as much by its core values as it is by everyday low prices. With that to guide us, we focused our message on the things — moments, feelings, relationships — what matters most in life, and demonstrated how Meijer enhanced them.
Auto-Owners Insurance
Case Studies
Case Study: Auto-Owners Insurance In This Moment For 5 years running, Auto-Owners Insurance, a Fortune 500 Company, has been ranked #1 in Customer Satisfaction by JD Power & Associates. Why? Their responsiveness. Their agents. Their consistency. We built a campaign […]
Case Study: Auto-Owners Insurance
In This Moment
For 5 years running, Auto-Owners Insurance, a Fortune 500 Company, has been ranked #1 in Customer Satisfaction by JD Power & Associates. Why? Their responsiveness. Their agents. Their consistency. We built a campaign highlighting all three. So far, it’s resulted in increased participation by independent agents — and heightened brand awareness among consumers.
LAFCU
Brand Development, Case Studies, Creative Services, Music, Production
Case Study: LAFCU The Letter LAFCU has been steadfastly committed to the mid-Michigan area for over 80 years, and it was our task as their creative agency to represent LAFCU’s ties to the community in a revolutionary new branding campaign. […]
Case Study: LAFCU
The Letter
LAFCU has been steadfastly committed to the mid-Michigan area for over 80 years, and it was our task as their creative agency to represent LAFCU’s ties to the community in a revolutionary new branding campaign. The campaign communicated LAFCU’s values with the help of 12 real-life LAFCU employees and 5 giant block letters that created one of the most successful public relations campaigns for the credit union. The letters became so popular within the community that people would take pictures with them at various local events, and the campaign continues to prove its versatility through a “Calling All Artists” initiative, where artists paint the giant letters as part of the credit union’s Art, Growth & Community Series. The “Letters” Campaign didn’t just create results for the brand in terms of community involvement, but it also made some waves in a more professional arena. LAFCU was awarded the Michigan Credit Union League and Affiliates prestigious Innovation Award in February 2016. Additionally, the Marketing Association of Credit Unions (MAC) honored LAFCU with the 2016 Image Enhancement Gold Award for the campaign’s achievements in brand awareness, PR, rebranding and financial education.
Biggby Coffee
Case Studies
Case Study: BIGGBY Coffee It’s Time to B Biggby Coffee, rated by CNBC as America’s fastest growing coffee chain, has a simple philosophy: be happy, have fun, make friends, and drink great coffee. Building on that mantra, we arrived at […]
Case Study: BIGGBY Coffee
It’s Time to B
Biggby Coffee, rated by CNBC as America’s fastest growing coffee chain, has a simple philosophy: be happy, have fun, make friends, and drink great coffee. Building on that mantra, we arrived at the theme “It’s Time to B“. Since the launch of the campaign, sales of advertised drinks increased 40%.
