What’s Happening
Re-imagining the Customer Experience
June 21, 2019
For several years now, a remarkable number of companies have been reciting a particular mantra around which they’d like to define the core ethos... Read More »Categories: Brand Development Harvest Creative News Industry News
Brand Equity Part 2: Preference
October 20, 2018
Preference and Perception. To be the preferred brand is an added benefit in the process of brand equity. Preference metrics are one of the three... Read More »Categories: Brand Development
How to Build Brand Equity. Part 1.
September 18, 2018
What is Brand Equity? Brand equity is often a term associated with companies that provide a certain customer value, perception and association.... Read More »Categories: Brand Development
The “Don’ts” of Marketing to Millennials
November 30, 2017
“Millennial” seems to be the buzzword of the advertising world at the moment. Marketers everywhere are wondering how to get their message... Read More »Categories: Brand Development Market Development Uncategorized
Creating a powerful message
August 9, 2016
What does it take to leave an imprint on the collective memory of your target audience? Brevity and simplicity are good places to start. Just as... Read More »Categories: Brand Development
LAFCU wins Innovation Award
February 2, 2016
Kudos to LAFCU for winning the Innovation Award by the Michigan Credit Union League & Affiliates! They earned the award through the many... Read More »Categories: Brand Development Client Feature Production Services
Six Reasons Why Your Brand Should Consider Native Advertising: A Lesson in Brilliance, Aided by Buzzfeed
October 13, 2015
In a world of ad blocking, ad skipping and ad-free streaming services, things are looking bleak for brands wishing to establish their online... Read More »Categories: Brand Development Industry News
How Do You Tell Your Company’s Story?
May 9, 2015
Everyone has a story. Whether it’s about the products you sell or the services you provide, there’s a story. Think about what your company stands... Read More »Categories: Brand Development
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