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Re-imagining the Customer Experience

June 21, 2019

For several years now, a remarkable number of companies have been reciting a particular mantra around which they’d like to define the core ethos... Read More »

Categories: Brand Development Harvest Creative News Industry News


Brand Equity Part 2: Preference

October 20, 2018

Preference and Perception. To be the preferred brand is an added benefit in the process of brand equity. Preference metrics are one of the three... Read More »

Categories: Brand Development


How to Build Brand Equity. Part 1.

September 18, 2018

What is Brand Equity? Brand equity is often a term associated with companies that provide a certain customer value, perception and association.... Read More »

Categories: Brand Development


The “Don’ts” of Marketing to Millennials

November 30, 2017

“Millennial” seems to be the buzzword of the advertising world at the moment. Marketers everywhere are wondering how to get their message... Read More »

Categories: Brand Development Market Development Uncategorized


Creating a powerful message

August 9, 2016

What does it take to leave an imprint on the collective memory of your target audience? Brevity and simplicity are good places to start. Just as... Read More »

Categories: Brand Development

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LAFCU wins Innovation Award

February 2, 2016

Kudos to LAFCU for winning the Innovation Award by the Michigan Credit Union League & Affiliates! They earned the award through the many... Read More »

Categories: Brand Development Client Feature Production Services


Six Reasons Why Your Brand Should Consider Native Advertising: A Lesson in Brilliance, Aided by Buzzfeed

October 13, 2015

In a world of ad blocking, ad skipping and ad-free streaming services, things are looking bleak for brands wishing to establish their online... Read More »

Categories: Brand Development Industry News


How Do You Tell Your Company’s Story?

May 9, 2015

Everyone has a story. Whether it’s about the products you sell or the services you provide, there’s a story. Think about what your company stands... Read More »

Categories: Brand Development

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