How Do You Tell Your Company’s Story?

May 9, 2015

Everyone has a story. Whether it’s about the products you sell or the services you provide, there’s a story. Think about what your company stands for. What is your business passionate about? How does your story fit within all the content you’re planning and publishing for your company?

Whether you’re a big company or a small business, content is content, and many of the same rules apply. Content is essential for growing your company, whether it’s a big brand or a local community retailer looking to expand.

Play to your strengths. As a small-business owner or marketer, find out what you really enjoy as it relates to content creation and focus on telling your story through those vehicles. Creating videos, writing articles, developing interactive experiences — today’s communication options are limitless. Find something you enjoy and connect with as the brand steward for your company or business.

What is unique about you?  Every company has interesting and unique characteristics that make up the fabric of their existence. Often, these are the attributes that contribute to your story, so share them.

Think visually. The old adage “a picture is worth a thousand words” is still right on the money. Think about what visual images will help you tell your story. And be authentic — real pictures that are less than perfect often have much more impact than those that are high-quality stock photos that are not truly representative of your brand image.

Keep an eye on what others are doing. Look at what other companies in your space are doing. Learn from others. If you don’t have direct competitors, that spells opportunity for you.

Source: Lee Odden, CEO, TopRank Online Marketing

Categories: Brand Development