Measuring ad responses with facial recognition

May 18, 2015

Using facial recognition to measure ad responses might seem like something from the future. But according to an article on AdAge, this isn't the case.

Here's an article about new technology that measures facial responses during advertisements to see what an audience is really thinking while watching an advertisement. This could increase research validity and teach us what consumers are actually thinking — with far less of the unavoidable bias that more traditional research techniques have.

The video here shows a little bit of the technology in action.  

  Click here to read the full article

Categories: Industry News