What’s Happening



Brand Equity Part 2: Preference

October 20, 2017

Preference and Perception. To be the preferred brand is an added benefit in the process of brand equity. Preference metrics are one of the three... Read More »

Categories: Brand Development


How to Build Brand Equity. Part 1.

September 18, 2017

What is Brand Equity? Brand equity is often a term associated with companies that provide a certain customer value, perception and association.... Read More »

Categories: Brand Development


Facebook Under Scrutiny Again

March 23, 2017

Recently, Facebook came under scrutiny again for its reported inaccuracies in measuring advertiser data. According to the New York Times, in late... Read More »

Categories: Industry News


The “Don’ts” of Marketing to Millennials

November 30, 2016

“Millennial” seems to be the buzzword of the advertising world at the moment. Marketers everywhere are wondering how to get their message... Read More »

Categories: Brand Development Market Development Uncategorized


On the shoulders of Champions

September 9, 2016

Michael Phelps, Simone Biles, and Usain Bolt weren’t the only ones who won big at the recent Olympic Games in Rio.   Advertisers who... Read More »

Categories: Uncategorized


Creating a powerful message

August 9, 2016

What does it take to leave an imprint on the collective memory of your target audience? Brevity and simplicity are good places to start. Just as... Read More »

Categories: Brand Development

Screen Shot 2016-02-02 at 2.11.15 PM

LAFCU wins Innovation Award

February 2, 2016

Kudos to LAFCU for winning the Innovation Award by the Michigan Credit Union League & Affiliates! They earned the award through the many... Read More »

Categories: Brand Development Client Feature Production Services


Six Reasons Why Your Brand Should Consider Native Advertising: A Lesson in Brilliance, Aided by Buzzfeed

October 13, 2015

In a world of ad blocking, ad skipping and ad-free streaming services, things are looking bleak for brands wishing to establish their online... Read More »

Categories: Brand Development Industry News


Paper’s Unexpected Comeback

August 7, 2015

For over 2,000 years, paper was it. Our calendars, our email, our Google Maps, our texting, our to-do lists — all of it was on paper. For hundreds... Read More »

Categories: Harvest Creative News Industry News

Logo Progression

Logo Trends

June 22, 2015

Bill Gardner, a graphic designer and founder of LogoLounge, writes a report every year about current logo trends and fads. He's published his... Read More »

Categories: Industry News


Aster Awards

May 22, 2015

We’re both honored and humbled to have received an Aster Award for our work with The Sparrow Cancer Center. Aster Awards are given to healthcare... Read More »

Categories: Client Feature Harvest Creative News

An image from the spot.

“Mad Men” Finale

May 20, 2015

After 7 seasons, "Mad Men" has come to an end. It ended with a rendition of "I'd Like to Buy the World a Coke," a jingle from the 1970s that... Read More »

Categories: Industry News Music Services

gamers responses

Measuring ad responses with facial recognition

May 18, 2015

Using facial recognition to measure ad responses might seem like something from the future. But according to an article on AdAge, this isn't the... Read More »

Categories: Industry News


How Do You Tell Your Company’s Story?

May 9, 2015

Everyone has a story. Whether it’s about the products you sell or the services you provide, there’s a story. Think about what your company stands... Read More »

Categories: Brand Development

Layla Fanucci

Striking a creative note

May 1, 2015

Our friend who did the painting in the Harvest lobby, artist Layla Fanucci, was recently featured on CNN.com today. She resides in St. Helena,... Read More »

Categories: Harvest Creative News


We’re going to miss you, Newsroom

April 29, 2015

We're grateful for the opportunity to work on the show these past three years. Jeff, the cast, the crew, all did a magnificent job channeling Aaron... Read More »

Categories: Harvest Creative News Production Services

Producing results is what defines us. 

Creativity is what drives us.

Let’s Create Something Together »