You can't buy trust with ad dollars, you earn it by doing exactly what you said you'd do, every single time. Auto-Owners Insurance has lived that truth for more than a century to the 48,000 Independent Agents across 26 states who rep them. When their marketing team asked us to shine a light on their brand, we boiled the brief down to one line: "The quality of your independent agent... and the company that stands behind them."
Here's how we delivered:
Easy customization, for every agent. Each spot, banner, radio tag, and social post we created was built so any Independent Agent, anywhere in the country, could drop in their name and make each message unmistakably their own - no heavy lifting, just instant local relevance.
22 fully integrated campaigns. Auto, Home, Business, Life, Annuities - each built around real policy-holder stories and agents who show up when you need them most.
Agents as media. Equipping 6,000+ agencies with ready-to-share creative turned every local office into a hyper-targeted channel.
27.1 billion
In assets - up from 14.3 billion over 10 years, driven by consistent underwriting profits.
#314
On the Fortune 500 - up 162 spots in 10 years, without chasing gimmicks.
