In 2013, BIGGBY Coffee stood at a crossroads. Fresh off a name rebrand, they had a strong design team, a beloved product, and a loyal regional following. But what they needed next wasn’t just another ad. They needed a movement. A story people could feel. A reason to belong. That’s when BIGGBY’s co-founders, Bob Fish and Mike McFall, invited Harvest to the table. Over countless conversations, coffees, and whiteboard sessions, we uncovered the heart of the brand: friendship, love, fun, authenticity, and the power of a good cup of coffee to bring people together. The result wasn’t a campaign. It was a rallying cry: "It’s Time to B." Not a tagline. Not a slogan. A call to action that invited every customer, every barista, every new franchisee to step into the BIGGBY story and B who they are.
40%
Year-over-year same cup sales growth in the first 12 months.
$60 million
In new revenue over six years.
245
Franchise locations - up from 156 over six years.
Marketing isn't about shouting louder. It’s about creating something people want to be part of. Harvest doesn’t just make campaigns. We help brands find their voice, and when you do, growth becomes inevitable.
