Sparrow is the heartbeat of Mid-Michigan’s healthcare system: 9,000 team members, six hospitals, and thousands of stories already written, waiting to be shared. We started behind the scenes, translating a systemwide Epic EHR rollout into a simple message that inspired every caregiver to lean in and learn. Trust earned, doors opened.
Next came a bigger ask - raise the money for a world-class cancer center. We crafted a story that felt more like gratitude than giving, and $40 million later the Herbert-Herman Cancer Center was launched. Momentum? Try a monthly Sparrow News series that turned caregivers and patients into headline talent, a Facebook-only blitz that stemmed a statewide Hep A outbreak, and a brand promise distilled to three clear pulses: For health. For care. For life.
Cancer Care, reimagined.
MRIdian ViewRay, Clinical Trials, Nurse Navigators - introduced with a campaign inspiring hope, improving outcomes, close to home
Orthopedics, everywhere.
Billboards at sunrise, eye-catching display ads by lunch, direct mail that arrived by dinner - one seamless conversation across channels
Transformational Bariatrics.
Hyper-targeted display and pre-roll ads drove the curious to a free-standing landing page; conversion rates leapt, and new patient numbers exceeded records. Lives forever changed.
The pattern is clear: start with people, speak to what matters, and the metrics take care of themselves.
